Thursday, December 5, 2013
Is it truly that important? Consider this, business leaders who otherwise have no opinion on color or design have been known to pull their investment from a brand for their lack of the color in their upcoming collections, thinking they are no longer relevant. Ouch.
Besides the purple/pink color as the hue of 2014, the "orchid" part of the equation is also key. When scrolling through my photo albums of New York Fashion Week, I found that designers who made this color a key component of their collections also incorporated it into bold patterns resembling tropical florals.
Desigual had huge over-sized painterly blossoms (clockwise from top left). Custo Barcelona used the color ethnic, geometric prints. Theia embroidered big blooms in sequins. Dolores Cortes used it as an accent on a retro styled print. Monique Lhuillier appliqued flowers in the orchid color onto elegant dresses. Mordekai had the most literal interpretation, with a model in a purple bikini wrapped in orchids.