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Friday, August 1, 2014

Belusso Swimwear 2015

belusso 2015
belusso swimwear
Are you ready to tie one on?  That was the definitive detail of the Belusso 2015 swimwear collection at Mercedes-Benz Fashion Week Swim

Exaggerated ties were prominent in a majority of the looks on designer Kirsten Ehrig-Sarkisian’s runway.  The super-long ties were swung around from the side of the hips, front cleavage, back muscles, around the neck.  While probably not practical for swimming through coral embedded waters, it does feature a great way to create movement to highlight whatever part of the body you want to draw attention to.

The other signature features of this collection were the pretty vibration prints.  Many of the suits sported beautiful patterns that resembled sound waves.  The abstract, fluid prints were offered in a muted black and grey combination or sweet pastel mix. 

The Belusso collection is Los Angeles based, but the owner clearly loves a lifestyle in St. Tropez too.  There is a focus on luxury for this label.  The cover-ups are upscale lounging pieces often made from silk or fine cotton voile.  Ehrig-Sarkisian also loves to embellish her pieces with semi-precious stones too.  Celebrities from Mariah Carey to Jade Jagger are fans.  In fact, the name “Belusso” is a variation of the Italian words for “beautiful” and “luxury”.

Now, if only someone would take ME to St. Tropez so I can test-drive these styles properly.
Kirsten Ehrig-Sarkisian

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Wednesday, July 30, 2014

MIAMI FASHION WEEK: Mikoh Swimwear 2015

Hawaii made its way to South Beach via California at the Mikoh Swimwear show at Mercedes-Benz Fashion Week Swim.  The West-Coast based label was founded by siblings Oleema and Kalani Miller.  The show had a fantastic opening dance number performed by the Aloha Islanders.  The Polynesian theme carried through in the leafy crowns worn by some of the models and palm tree prints. 

The swimwear looks themselves were fashionable, wearable styles meant for active use.  Even their website’s opening video is of a woman swimming underwater.  There was even a blue water splash print.  The suits have simple, basic silhouettes but often featured cut-outs for extra sex appeal.  The sisters grew up next to the ocean among a family of surfers and designers.  This collection was meant for women who play hard and work hard, and the women behind it live that lifestyle themselves.


Are you ready to battle the waves?

photos by Mariana Leung
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Monday, July 28, 2014

MIAMI FASHION WEEK: SUBOO 2015

suboo miami
suboo 2015
It's the tough girl from Down Under.  Suboo's 2015 resort collection at Mercedes-Benz Fashion Week Swim was a parade of strong women with an attitude.

There were many variations of bikinis and one piece swimsuits with halter neck styling.  The necklines had interesting twists, straps and wrap details.  I loved several of their bold prints, like a navy, peach, black and white camouflage pattern.  There was a graphic black and white art print and wild floral design as well.

There were a lot of looks using a slick shiny black fabric that gave the appearance of leather.  High-necked severe tops were easily balanced with sexy cut-outs on bikini bottoms.  The leather look, along with the models' fierce expressions gave the impression that this collection would be the most intimidating (fashionable) gang at the beach. 

The Suboo collection is based in Australia.  I'm wondering if the upcoming reboot of Mad Max was an inspiration for creative director Sue Di Chio?  Actually, the aesthetic and movement of modern dance was the muse for this season.  That look of determination on the models actually refers to the discipline of the art.

Nick Irwin of TIGI created the pulled back, high on the crown hair.  Vincent Longo was responsible for the dark eyes and ZOYA created the sharp white manicure on the models.

If you are a beach beauty who does not want to be messed with. The Suboo 2015 collection is perfect for you.
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Sunday, July 27, 2014

MIAMI FASHION WEEK: Frankie's Bikinis 2015

Hawaii meet Miami.  The Mercedes-Benz Fashion Week Swim runway hosted the debut of Frankie's Bikinis cruise collection.  Swimwear prodigy Francesca Aillo created a bohemian, laid back collection inspired by the island of Kauai.

Her swimsuits did indeed include many bikini styles.  The colors pulled from nature, like sky blue, sand, earth, shell white, gardenia red...  The details were simple, like ties and crochet.  Some reminded me of the string games of my childhood.  The fits were designed for the girl who likes to play.  The construction was made for active women, structured for those who actually intend to get in the water.

The models were styled in loose, beachy hair by BLO Blow Dry bar, with natural make-up looks by BeautyBlender cosmetics.  Accessories were very simple, natural grasses wrapped around wrists, maybe a hand knotted bracelet or two.

Francesca Aillo is the youngest designer to have ever shown her collection in South Beach for Mercedes-Benz Fashion Week Swim.  Clearly, there is a lot more style to come.


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Friday, July 25, 2014

Top Swimwear Trends of Miami Fashion Week 2015

bikini bottoms
Hello beach bunnies! I am still editing and wrapping up my coverage of Miami Fashion Week with Swim Swim. There were several clear trends among the luxury swimwear collections for all of your beach style needs this summer. 

You can find pieces for all of these trends with the launch of online swimwear boutique swimswim.com.  They specialize in upscale designer looks perfect for the Hamptons, South Beach, St. Tropez or wherever your want to indulge yourself…

For the upcoming 2014/2015 season, the hip is clearly the new erogenous zone.  Swimsuit bottoms had high-cut leg openings, or they featured pretty side ties.  Many bikini bottoms featured variations on sexy cut-outs at the hip.  The bonus of course, is that it lengthens the leg of anyone who wears it.  High-cut leg openings also work across all body types as it emphasizes the right curves.

high waist bikini

The contrast to all of the bare skin down there is the return of the high-waisted bikini bottom. A throwback to the 1960’s, this style is forgiving for different types of body shapes.  Also for the bikini-shy, the monokini with sultry cut-outs on the side were all over the Miami runways.  The monokini is for the fashionable woman who loves the practicality of a one-piece bathing suit, but has the body to show off the rest.

animal print swimsuit

Designers loved neon colors and intricate prints this season.  The busy art print mixed detailed animal motifs, art d├ęco, sound vibrations and wild florals.  The color palette popped by blending super bright hues with nude and black. 

fringe bikini

Swimwear was given a bohemian look with arts and crafts details on the runway.  Crochet details were worked into side panels, inserts, hems and tops.  Fishnet knits found their way into cover-ups and fringe hems and bikini tops look great when you move.

Are you ready to turn your poolside into your personal runway?  Look no further than Swim Swim for every trend.  Say good-bye to the scary fluorescent lighting and judging eyes of fellow shoppers. They have a virtual dressing room and a great tool to input your measurements to find the size you need. 

Happy swimming!  Use code "IAMSUMMER" for 20% off your purchase at Swimswim.com

Disclosure: Compensation was provided by SWIM SWIM. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of SWIM SWIM.
Photos by Mariana Leung
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