When you have a
fashion emergency, do you call the fashion police? No. Kmart Fashion has gathered a concierge
service during NY Fashion Week to act as your EMT for the crises that may come
up.
Last week, the
mega retailer launched their Fashion Week Problems service with a special
edition tee by the Downtown t-shirt label Sophomore NYC. The big graphic of a broken-heeled stiletto
is symbolic of the many mishaps a fashionista might encounter during the hectic
week of shows and events.
This event also
gave us a chance to check out their highly fashionable in-store labels like
Glo, LYS and Sofia Vergara’s signature collection. I was very impressed at the amount of style
and variety represented there. The Sofia
Vergara collection had terrific handbags, very on-trend with sophisticated
styling. I am constantly amazed what
mass retailers like K-mart can achieve on a limited price point.
In a fun, but
highly appreciated campaign, bloggers and fashion influencers can use Twitter
to call out for help with the hashtag #fashionweekproblems with their
emergency. Kmart’s helpers will then rush
out in real time to aid with ripped tights, hair troubles, tissues, moisturizer
needs, etc.
Knowing myself, I
will likely need all of the above. I’m
not sure how they will aid in the broken heel department, unless they have a
cobbler on staff, but I can’t wait to see them in action. Bloggers like me could preemptively put
together their own survival kit (even better than my original) at the event,
filling up an eco-tote with essentials before the shows start.
To paraphrase an
old Girl Scout motto (early uniform fetish reference), the best defense in a
fashion emergency is to “Be Prepared”.
