When you have a fashion emergency, do you call the fashion police? No. Kmart Fashion has gathered a concierge service during NY Fashion Week to act as your EMT for the crises that may come up.
Last week, the mega retailer launched their Fashion Week Problems service with a special edition tee by the Downtown t-shirt label Sophomore NYC. The big graphic of a broken-heeled stiletto is symbolic of the many mishaps a fashionista might encounter during the hectic week of shows and events.
This event also gave us a chance to check out their highly fashionable in-store labels like Glo, LYS and Sofia Vergara’s signature collection. I was very impressed at the amount of style and variety represented there. The Sofia Vergara collection had terrific handbags, very on-trend with sophisticated styling. I am constantly amazed what mass retailers like K-mart can achieve on a limited price point.
In a fun, but highly appreciated campaign, bloggers and fashion influencers can use Twitter to call out for help with the hashtag #fashionweekproblems with their emergency. Kmart’s helpers will then rush out in real time to aid with ripped tights, hair troubles, tissues, moisturizer needs, etc.
Knowing myself, I will likely need all of the above. I’m not sure how they will aid in the broken heel department, unless they have a cobbler on staff, but I can’t wait to see them in action. Bloggers like me could preemptively put together their own survival kit (even better than my original) at the event, filling up an eco-tote with essentials before the shows start.
To paraphrase an old Girl Scout motto (early uniform fetish reference), the best defense in a fashion emergency is to “Be Prepared”.