Rugged and crafted. Korean designer Choi Bum Suk presented a tightly edited collection at New York Fashion Week Men's. The General Idea collection had a color palette of navy, camel, brown with black and white. The most notable features, however, were the oversized details. Zippers, eyelets and pockets were exaggerated in size.
The overall look was urban cowboy. The rustic edge to the collection was not meant for actually roughing it anywhere with real dirt or outdoor work. It was more of an attitude, like a Western set in the middle of Downtown Seoul. The styling of each piece was well thought out. From the multiple textures of the trims, (leather, or vinyl, or wool contrasted with other fabrics or colors) to the overall drape and layering of the pieces to form the entire outfit.
Accessories were a major part of this runway. There were chokers and hats. The sunglasses had a unique octagon shape. The bags offered great alternatives to the typical men's offerings. An over-sized flat envelope bag acted as a funky alternative to a briefcase. A top-handled bulky flap backpack with giant eyelets was a good option for a carry-all. Thick soled shoes with a rich, gradient polish in the deep navy hues of the clothing looked great with the outfits.
I don't quite have a sense of who the General Idea customer is yet. I do know that I like what I see as a whole from this label. It's tough to be a lone wolf designer in this field of fashion. I wish Choi Bum Suk the best of luck.
photos courtesy of the designer