Noon by Noor is a collection designed by Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohammed Al Khalifa of Bahrain, making their debut at Mercedes-Benz Fashion Week. They took common sportswear staples like t-shirts, motorcycle jackets, shorts, skirts and gave them the luxury treatment with the most opulent fabrics they could find like silk chiffon and embellished brocade.
Their aesthetic is one of sleek, minimalist elegance. The color palette was a shimmering one of gold, pale yellow, sand, peach, copper and moss. The show certainly brought out the right fans of upscale fashion...Socialites Olivia Palermo and Nicky Hilton were sitting front row.