Have an account?

Sunday, September 8, 2019

NYFW: Chromat Babes - Spring 2020

chromat ss2020
breast cancer nyfw
nyfw chromat
All hail the army of Chromat Babes that stormed the NYFW runway last night. This was by far the most inclusive cast of models I have EVER seen at a major fashion show. The incredible diversity and inclusiveness is a mission of this hot swimwear and bodywear brand, not a pandering gimmick that other designers have shown.
Instead of the token few people of color, or single model of non-stereotypical size, the Chromat show truly represented a range of ALL women, gender fluid fans and male allies. The models represented all the sizes the brand sell. The body types had super curvy, athletic, slim, top-heavy, bottom-heavy, short, tall, maternity, breast cancer survivors, mature fashion divas, babies, you name it.
The looks were very body-conscious, showcasing the body lines of every model with pride. There were some fun cage-like accessories made from covered boning. These pieces acted as dramatic framing for some looks as well as some outfits that lit up (see our YouTube video for Chromat).
The inclusiveness didn't stop at the casting. A significant announcement at the show was that the company was changing its business model. They would no longer sell wholesale, opting to sell directly to the customer as a way to make their pricing more accessible to more fans. Chromat only works with fair trade and ethically produced suppliers, so they couldn't compromise on their production price. That is a massive change for a brand and one that won't be easy.
This was another 9 PM show that completely energized the crowd, had guests dancing in their seats. The goodwill from guests, fans, designers, and producers kept the hype going all night. The finale included a performance by Rico Nasty. Rather than the creative head director or financial owner taking the bow at the end of the show, entire teams from different departments took a bow, showing inclusiveness starts at "home."
Bravo Chromat, for showing NYFW and the fashion industry at large it can be done!
All photos by Mariana Leung

No comments:

Related Posts Plugin for WordPress, Blogger...
Site Meter