The day after Christmas in Canada is for Boxing Day Sales. I
was at a mall today before the start of a movie and watched one of Canada’s
best clothing chain exports being pillaged for its discounts. Thankfully, my
position as a blogger of fashion allowed me to preview the upcoming Artizia spring
2015 collection in a civilized manner in their Soho New York location.
The reasonably priced, chic sportswear chain offered up
classic trench coat variations in their outerwear. A classic tan, cream and navy
color palette dominated their office-friendly fashion looks. While I love
popping into this store to grab some basics with a twist, the most exciting
thing about this presentation was the handbag collections.
There were the sophisticated leather pieces in over-sized
clutch shapes or huge carryall leather totes. The more contemporary collection
had brighter colors with styling details that reminded me of emojis.
Like many big clothing brands, Aritzia has launched a
fashion forward lounge/athletic wear collection to accompany their main line.
This group also mixed in some denim in easy, sporty silhouettes that set them
apart from the other brands. The looks also had more of a 1950s vibe to them
with short, flirty skirts and pastel colors mixed in with the traditional
palette.
Like Club Monaco and Joe Fresh before it, I have watched
many Canadian chains cross the border and make a big splash. Aritzia so far has
dipped their toes into the water and now waiting for other fashion fans to make
the plunge.
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