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Friday, November 30, 2012

Josie and the Dragon

josie and the dragon
josie natori book launchandrea byrne art show
Wednesday nigh at the Openhouse Gallery on the Lower East Side. Designer Josie Natori hosted the launch of a beautiful book commemorating her label's 35th anniversary.

The limited-edition book is illustrated with gorgeous paintings by Andrea Byrne and printed on gallery quality paper.  The original artwork was flown in from Europe to be shown for the party.  The illustrations depict the milestones in Josie Natori's career, like her first meeting with Bloomingdale's where a buyer advised her to market an embroidered blouse she showed as intimate apparel.  This was a catalyst to her building one of the biggest international lingerie brands in the world.  Her story, "Josie and the Dragon"  is told in a folklore/fairy tale manner, which is a surprise and pleasant departure from the typical designer biography that most brands put out.  The book is signed and numbered, presented in an exquisite embossed box.

Other key moments include her inspirations in incorporating a pattern from a piece of China into a signature print of her collection and meshing her Filipino heritage with her life in New York.  A retrospective of her career was also recently celebrated at the Ayala Museum in Manila.

Pick up the book or one of her beautiful caftans as your personal holiday treat!

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