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Wednesday, October 17, 2012

Think Pink - October's Hottest Color

Yes,October is Pink Ribbon month to promote Breast Cancer awareness and raise money to find a cure.  Too many women have been challenged by this disease, many in fashion.  As a collective response, many fashion companies of collaborated with organizations to fight this killer.  The Council of Fashion Designers in America founded Fashion Targets Breast Cancer with a t-shirt campaign.

The current queen of pink, Betsey Johnson was a survivor.  She has designed a collection of jewelry where the profits will be sold to benefit Fashion Targets Breast Cancer.  My favorite piece is the Betsey Johnson "I'm A Survivor" Pink Ribbon Ring.

For local efforts, Dress Barn launched Paint the Country Pink where site visitors can "paint" across a map to show support for the cause.  Dress Barn will donate $1 for every painter who colors the site to the American Cancer Society.

Luxury resale marketplace, Hello la Mode is offering shoppers $50 off any pink fashion item on the site (use gift code: PINK).  They will be donating 25% of the purchase price of every pink item sold to the Pink Ribbon International. 
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In Canada, the 9th annual White Cashmere Fashion show brought together Canada's top fashion designers for an event in Toronto.  If you weren't there, you can vote on the your favorite design by voting online and $1 will be donated for every vote to the Canadian Breast Cancer Foundation.  (Photos from heydoyou.com

Designer Carmen Marc Valvo just hosted a Pink Ribbon fashion show in Tulsa with Saks Fifth Avenue.  The event was the 10th for the designer, a cancer survivor himself.  The fundraiser benefits Oklahoma Project Woman, which provides free mammograms and diagnostic services for residents with no insurance or financial hardship.

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