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Tuesday, August 9, 2011

Melissa Shoe Launch with Lorenzo Martone and Michelle Levy

It wasn't all bikinis and babes in Miami. Stylish, swim-friendly footwear was served up as well.  PR maven Lorenzo Martone and creative director Michelle Levy hosted an al fresco brunch to present the upcoming season of Melissa Shoes. Formal waiters served a multi-course "meal" of shoes on silver trays.  They were a high-fashion update to the jelly shoes of yesteryear.
Ms. Fab spoke to Lorenzo Martone and asked about the design advantages of plastic over leather.  The dapper Martone explained that intricate open lace patterns would never be possible in leather the way they are in plastic.  Colors and finishes are limitless in plastics, but the same is not true of leathers.
The plastics are also highly recyclable and wearers are definitely encouraged to do so with their footwear.  At the presentation itself, an artistic re-purposing of Melissa Shoes was demonstrated in the tribal masks made from shoe parts from a local artist.  The company makes sustainability a high priority in its business and campaigns.

Lorenzo also spoke about past designer collaborations as well as upcoming projects with designer Jason Wu.  Previous partners include Vivienne Westwood and Paco Rabanne.  

The heat was almost unbearable that day at noon, but it made me realize the most practical aspect of Melissa Shoes.  They are perfect for running straight into the pool.

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