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Thursday, February 7, 2019

#NYFWM Grungy Gentlemen Fall 2019

fw19 grungy gentlemen
grungy gentlemen nyfw
Grungy Gentlemen is still all about the six stripes for Fall 2019. I find this menswear collection kind of brilliant. It is not because it is radically fashion forward or luxurious. It is because of young designer Jace Lipstein runs the collection like a textbook marketing exercise. His signature six stripes are presented in every location, print, applique, what have you so that it looks fresh on every look for detail so simplistic. The stripes look sporty, so it appeals to many of his celebrity athlete following, also earning him licenses for major sports teams right from the start.

I remember when I studied intellectual property in law class, there was a classic case study of how you cannot use 2 or 4 stripes in your designs or Adidas will sue your ass, but 5 stripes were ok. It looks like Lipstein was also savvy to this case and added one more stripe.

The name Grungy Gentlemen is the ideal, trendy, contrasting name to pair two sides of appealing personas. Casual but refined, rustic but cosmopolitan, rough, but elegant. Any word except hipster right? The model casting also reflects the image. Models of all heights, body shapes, ages and ethnicities graced the runway, (hosted by nightclub pool hall Slate NY). The majority of models had very current beards. I am not cool enough to know who all of the athletes and music celebs were in attendance or modeling, but hello there rapper Dave East and NFL player Jesse Palmer. I will observe that they all looked good and made the Grungy Gentlemen look their own.

You could call this a street style brand, but the jackets, sweaters and overall styling take that up a notch. You could call this a great lesson in how to execute a modern menswear label, for those who want to be schooled. The Grungy Gentlemen here know how to strut.
Photos by Mariana Leung

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