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Sunday, September 13, 2015

Target Recreates Iconic Vogue Covers at NYFW

This was my favorite fashion ad campaign for fall. Target collaborated with Vogue to recreate some of their iconic magazine covers using products from the store. On the first day of NY Fashion Week, they hosted a fabulous party to let the industry crowd experience and interact with those images live.

The classic swimwear cover greeted you at the entrance with models posing in a live diorama. You could insert yourself into some of the looks to pose for your version of the photo. The iconic black and white scene of models in menswear inspired tailored outfits in a chess board ballroom was transformed into a stage with dancers performing.

A second room contained a life-sized carousel with models posing in a long evening gown where you could join them on a ride on a custom carved peacock. This was a reference to the 1918 cover illustrated by George Wolfe Plank.  The photographs from the actual campaign were shot by Tim Walker.

There were Target bulls-eye cookies served up on a floating tray supported by a big balloon. Servers in bowler hats and British chic (many called a "Clockwork Orange") offered up many a cocktail with charm.

What I liked about the Target and Vogue Magazine campaign the most it shows how gorgeous you can make the most humble items look if you have the talent and creativity. (That top image? Dishwashing gloves, inexpensive makeup, and costume jewelry).

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