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Wednesday, October 22, 2014

#WMCFW: Sid Neigum - Mercedes-Benz Start-Up Winner

mercedes benz startup winner
Congratulations to a new fashion designer to win the Mercedes-Benz Start-up competition at Toronto Fashion Week.  Sid Neigum presented a solo collection that earned him a $30 000 prize, mentorship and a fully produced solo show at the next World Mastercard Fashion Week with magazine spread.

His winning looks were a polished, clear vision with asymmetrical hems shapes and interesting use of laser cutting techniques.  He had dresses and separates with pretty modular motifs cut out of them.  
His truly sculptural pieces though were tops, capes, dresses that comprised of modular origami forms that were also created with a laser cutting process.  This is the first time I have seen the technology used this way in fashion.  Keeping the palette to basic black, white and neutral grey helped to highlight the architecture of his pieces. 

The Mercedes-Benz Start-up competition has chosen a lot of the top emerging designers to succeed in Canada.  Alberta raised Neigum also previously won the Toronto Fashion Incubator’s New Labels competition two years prior.  Judges of the competition make their decision not on this runway presentation alone.   The judging panel selects their winner over a series of interviews, business plans, marketing strategies and past seasons as well.

Congratulations Sig Neigum! I look forward to seeing your next collection!

sid neigum
photos by David TW Leung

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