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Tuesday, September 9, 2014

#NYFW: Mara Hoffman Spring 2015

mara hoffman spring 2015
mara hoffman ss15
If you were to interpret the sunrise in a fashion collection, how would you do it? Mara Hoffman’s Spring 2015 collection was an assignment to herself to accept the light.  There was a departure from her highly intricate ethnic prints.  The color palette was softer, leaning closer to pastels rather that the graphic black, primary and neon colors of previous seasons.

Prints and embroidered patterns revolved around a sunburst.  Big abstract rays of sun spread out over a dress or Japanese inspired graphics depicting a sunrise could be found.  Less obvious were the embroidered rainbows of colors in a circle or multi-colored patterns that still looked like a sunburst.  There were a few looks with a variegated stripe that was reminiscent of the Southwestern vibe of previous seasons. There were looks with lush green foliage, like a trek through the islands. I liked the return of the hat styles we saw in previous seasons.  (Pharrell Williams, Mara did it first).

This collection contained more elegant styles than the Bohemian indie spirit we’re used to from Mara Hoffman.  A floor length, solid colored gown was lovely, but I would never have guessed it came from this designer.  I’m not sure if this is a hint at the designer’s new maturity in style, or just a temporary one.  Maybe the designer is so well traveled at this point; she would rather travel back in time for some regressive design influence.  

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