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Tuesday, September 11, 2012

NY FASHION WEEK: EDUN Spring 2013

edun eco friendly
edun spring 2013
Eco-friendly fashion has come a long way.  The Edun Spring 2013 fashion show at Moynihan station at Penn Station was proof of that.  The collection was one of NY Fashion Week's most sought after tickets.

Most people think green fashion is boring, uncomfortable, or just a burlap sack.  The runway from Edun (founded by U2's Bono and Ali Hewson)  showed quite the opposite.  Cute, edgy dresses in sexy silhouettes.  Straps, urban prints, florals, pieced patchwork and zipper details made a graphic statement.  A pop of bright orange reflected the sun outside.  There was also a fashion forward utilitarian direction.  The workhorse staple of the cargo pant becomes a fashion must-have when redesigned with sheer fabrics or shine.  Fatigue pieces are embellished with broderie-anglaise.

This label was created as a project to encourage trade with Africa.  Ancient African techniques of mud dying from Mali was use on cotton and silk for the show.  While it wasn't practical to create the entire collection in Africa, many of the most impressive pieces were.  The program for the show highlighted specifically which looks were created in Africa so guests could see what the continent was capable of.  Along with 46664 Fashion, Africa may yet be a global fashion capital...

Celebrities in attendance included Alicia Keys, Gina Gershon and many top editors.  Edun treated guests to some earthy treats courtesy of Breezy Hill Orchards.  The popular farm (known for fresh baked goods from their apples at farmers markets) was on hand to serve up ice cold cider and doughnuts.

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