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Thursday, June 3, 2010

Edun's Eco-Chic Party for the Boys

Edun clothing founder Ali Hewson (sans partner/husband Bono) was on hand at Bloomingdale's to introduce the pre-Fall collection for the Men's line Wednesday. The relaxed, stylish collection had super-soft organic cotton tees, dyed with vegetable pigments. Natural linen shirt and pants had a casual chic, washed leather jackets were covet-worthy.

Of course it is not just about the clothes. The Hewson family is as famous for their philanthropic achievements as their fashion and music ones. The brand invests in community-based projects in Uganda and Kenya that focus on the environment, health care and education. Edun also aims to raise the fashion industry's awareness of Africa and the business opportunities there.

Early shoppers took home a limited edition t-shirt for Breakdance Project Uganda. The organization works to bring positive change in a community through dance. Dance bridges the gap between races, tribes, religion, classes and builds self-esteem. Locally, the Rock Steady Crew performed for party guests to the beats of DJ Crazy Legs and Tony Touch.

Photos by Mariana L.

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