Monday, July 30, 2012
Luxury swimwear that was born in Columbia, raised in Boston and launched in Miami. Designer Paula Saavedra had her roots in South America, made her career in advertising in Massachusetts but realized that fashion was her passion when she moved to Florida.
She recognized the need for upscale swimwear that was wearable by a large range of women in the market. Her 2013 collection was a rich palette of brights like an electric turquoise, hot pink, neon yellow and coordinating prints that mixed them all. Flowing chiffon was dramatic and pretty.
Big beach bags were as much a part of the story on this runway as the bathing suits. Ombre straw bags and contrast tassels brought the practical summer accessory to a high fashion must.
I'm so ready to hit the beach...How about you?