Monday, July 23, 2012
It's is a steam bed of heat and humidity in South Beach. If you're wearing anything more than a bikini, it will feel overdressed. That's why I was a little unsure about the footwear choice of cowboy boots on the runway for Mara Hoffman's 2013 swimwear show.
For fall 2012, the designer was inspired by Shaman gaucho cowboys for her sportswear collection during NY Fashion Week. The ranch hand influence was extended into the beach. Native prints were given a South Beach color palette of coral, lime, sky blue and black. The hair was styled in free form, with big statement necklaces and heavy bracelets for accessories.
The other accessory at this show, as sponsored by Hawaiian Tropic Silk Hydration, was skin. In a fashion week dedicated to swimwear, that makes sense. The skincare company made a clear point in their presence at Mercedes-Benz Fashion Week Swim that as so much skin was showing, it needed to be protected and moisturized. They gave out lots of beach essentials to guests throughout the event which included towels, totes and tees. This of course was in addition to the copious amounts of SPF 30 (and 50 for vampires like me). You may remember in the 1980's it was all about the oil and tanning. The company has evolved with the times and realized healthy skin is much sexier.
Pretty cut-outs and high waisted bottoms were flattering. There were a lot of long, flowing cover-ups that worked as daywear dresses. The Mara Hoffman lifestyle is all about easy, relaxed chic.