Ideeli and Gilt have created portals to donate directly.
United Bamboo, Philip Lim body held sample sales to raise aid money. Theory set up drop boxes for direct donations of items.
If you want to shop for a cause, some designers created a specially-designed product to help. Rebecca Minkoff is donating $100 of each red handbag sold to the Red Cross. Polo Ralph Lauren is selling a special edition polo where the proceeds will benefit the United Way. Lady Gaga's website is selling "We Pray for Japan" wristbands.
The BIG shopping event is coming up from Fashion Girls for Japan. Over 60 NY designers like Marc Jacobs, Alexander Wang, Alice + Olivia, Derek Lam, Richard Chai, Diane Von Furstenburg (just to name a few) will have rolling racks of goodies to be sold to benefit the American Red Cross. The event takes places this Saturday and Sunday at the Bowery Hotel (335 Bowery Street, NYC).