Saturday, June 5, 2010
Yesterday afternoon, the Design Trust and CFDA launched Made In Midtown, a program focusing on reviving the local garment industry. In a press conference and exhibit, Debra Martone voiced the mission of the non-profit organization, "A study of the fashion industry, how the Garment District works today, and why it’s an integral part of New York City’s economy, identity, and sense of place."
The exhibit itself consisted of examples of locally made garments, patterns and videos. Designers who produce locally were featured, like Jason Wu, Nanette Lapore and Anna Sui. While I was underwhelmed at the exhibit itself, I am really rooting for this program to succeed.
Any designer who doesn't have the huge numbers to produce mass market overseas, or just cares to keep your team and industry close to home should be invested in the findings. In the early part of the 20th century, 95% of garments sold in the U.S. were produced in the Garment district. While that may not be possible ever again, there are many manufacturers who still do produce locally and many who wish to.
Photo from Made in Midtown