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Friday, September 18, 2009

NY Fashion Week: Tory Burch Spring 2010



Tory Burch, whose flats bearing the signature double ‘T’ logo made her brand one of the most coveted (comfortable) shoes of recent years, presented her first showing at NY Fashion Week Wednesday. Opting for a more intimate ‘party’ setting, she helmed the front of the stage, greeting guests. Models stood and posed together along the length of the runway. Her previous Bryant Park showing was as part of the Barbie 50th anniversary show.

The clothing was a mix of preppy and tribal prints. Some ladylike rock n’ roll was also evident. The style was comfortable, chic and upscale casual (think party next door in the Hamptons). I always think this is a great way to present a collection, especially in a smaller venue. Rather than a 20 second runway strut, each guest has a chance to get up close to the clothing to appreciate each detail. Models can respond, turn for better views and offer the amateur photographer the opportunity to take great photos. The designer has a chance to discuss and explain her inspiration, the work she put into the collection and answer questions.

Some of the handbags were leopard, to carry on the tribal theme. Details included chain handles, tie-dyed patterns, braided trim and studs. A couple of larger clutches were represented. Pouch bags with extra long skinny chain straps and oversized business bags were also on display. The big gold double ‘T’ logo was more discreet in this collection, allowing the pieces to speak for themselves.

Front Row (mingling): Toni Braxton, Anna Wintour, Tory Burch

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