Wednesday, March 11, 2009
I absolutely love it when a brand puts the effort into presenting their collection in a fully realized theme. Nautica, eschewing the typical runways of fashion week decided to show the line during a cocktail reception on the newly re-opened Intrepid Sea, Air & Space Museum.
Setting up their models on tiered platforms, editors and buyers had the opportunity to see the clothes up close and in detail.
Guests were able to relax, grab a glass of wine, and wander through the historical exhibits in addition to the show. I wish more designers would present themselves in such a nice, laid back environment.
Somehow, I don't see Ralph Lauren showing the collection from the back of a horse anytime soon...