I treated myself to a fashion-centric brunch for my birthday. Who knew a heritage luggage company could make a good morning meal? Cafe Louis Vuitton gives you exactly what you would want as an aspirational fashion fan or tourist; dishes built to feed your phone first. Almost every dish is branded with the brand's logo. Each latte is stenciled with a detailed logo. The waffle served with smoked salmon or caviar carries the logo.
I'm surprised the basket of Viennoiseries did not contain branding, just delicious, butter laminated flakiness. My husband inhaled the pecan pastry like it was merely air.
The cafe setting was a cozy library of books celebrating travel and art. Residing on the top floor of the temporary outpost of Louis Vuitton on 57th street, you get to journey through several floors of the company's beautiful merchandise on your way to your meal. This is why the experience is set up for the aspirational fan, more than the regular shopper. Your outing was designed to envelope you in the aesthetic and luxury of the brand for those who likely can't afford to shop there regularly.
Was it worth it? If you are a fan of the brand, and the overall visit to the NYC store is as important to you as the meal, then yes. It IS about the brand more than the food. If you are looking for an exceptional brunch purely on a gourmand level, New York City has plenty of options that are stunning, likely at a more reasonable price point, in just as charming a location.












