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Wednesday, March 1, 2023

NYFW: Richerette Fall 2023


Do you have nostalgia for 1990s nightlife? Richerette debuted at NYFW in Brooklyn.  Former Club Kid Richie Rich was the prince of NYC after hours decadence. He parlayed that to a coveted fashion label, counting celebs like Paris Hilton and Kim Kardashian as ambassadors. The spectacle around his fashion shows changed the culture of "celebrity fashion label" in making the designer the focus over the clothes.

So now, almost a generation later, what does this once notorious figure do to make a comeback? Do you produce the same thing, hoping to chase a scene that no longer exists? Is there a demand for club nostalgia? Who are the fans and customers for the new collection? 

Naming Richerette instead of reviving Heatherette, Richie Rich is bringing in name recognition while letting you know the brand is more personal and not exactly the same.

As someone nostalgic for 90s club culture, I was selfishly a tad disappointed that the brand and the man matured (even if I didn't LOL). The clothing paid tribute to the nightlife icons of who inspired Richie Rich. Think Bianca Jagger, Debbie Harry lounging about at Studio 54. However, 1990s fashion nods like lacy babydoll dresses, neon pop colors and iridescent sequins were all over the runway. The clothing itself, when they were skimpy thongs, was merchandised well for the real customer, one who are the designer's contemporaries now. The collection is far from corporate, but imagine those original club kids, now adults, still looking for a party.

Does the Richerette brand have what it takes to go the distance? I would love to see where the label takes us in the next few seasons and who the customer base ultimately will be. After the pandemic, everyone is looking to head out again, and this collection, is what you want to wear.

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