Impractical fashion guest choices aside, the AIR collection did a great job presenting several groups of print themes. They are whimsical but sophisticated. The label is a collaboration with Project Runway alum Jeffrey Sebelia and artist Kirk Nelson. There was a tropical floral group with stripes as a contrast accent, safari animals, sea creatures, an abstract delicate floral and more. Some pieces used them as an all-over print, some as large graphics, so e complementary prints. The execution of separates worked well to mix and match items where all the fun patterns could work in a combined outfit.
The models were a diverse group of ethnicities, men, and women that represented the modern urban generation (I tried to avoid "hipster," but I failed.) What I liked was the juxtaposition of the 'sexy' open shirt male model and other models showing skin with a model wearing the same collection following very modest rules for dress. By doing this, it showed how stylish they were to customers of all faiths and comfort. The modest fashion customer loves fashion and is happy to spend money on it. It would be a tremendous missed opportunity for any designer not to address that.
If you have a chance, check out the A_I_R Atelier collection when you want an artful print. Whether your style is all skin or all smiles, this label has you covered.
Photos by Mariana Leung
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