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Saturday, January 17, 2015

Madame Moje Spring 2015

malashnee naidoo
madame moje toronto
 This Toronto Fashion Week collection was born far far away and now resides in the mall I worked at in High School. Madame Moje is produced by the husband and wife team of Malashnee Naidoo and Hamed Emtiaz. It is an interesting love story and brand tale.

The couple met in Johannesburg, they had backgrounds in finance and electrical engineering. They lived in Singapore for awhile but fell in love with Vancouver Canada while on a cruise. Loving the city, but not finding the fashion options to suit her taste, Ms. Naidoo solved the problem by designing her own.

malashnee naidoo hamed emtiaz
photos by David TW Leung
Malashnee Naidoo and Hamed Emtiaz design and produce the Madame Moje collection within Canada. They recently opened a boutique at the Shops at Don Mills, the shopping center where I used to work in High School (but upgraded nicely since then).

The World Mastercard Fashion Week collection and shop was touted to be Parisian-inspired. I don't see a direct Paris muse in the clothing, but the models all sported the side swept hair a la Sophie Marceau. The looks were all dresses. Malashnee favors hyper-feminine, curve flaunting silhouettes. She loves to mix fabrics and textures, pairing lace with brocade, leather and satin, etc.  You may not see these looks in the street style blogs of Le Marais, but I wouldn't be surprised if they are the favorite of every Middle Eastern socialite.

Well there you have it, the global journey of Malashnee Naidoo and Hamed Emtiaz to the hyper-local runway of Madame Moje.

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