Is there a better way to show that your brand is a favorite
all across American than taking it on a road trip? That was the theme of Old Navy’s Spring 2015
event last night. The spring collections
were grouped into destinations by climate with travel-friendly ensembles.
Food stands were set up along the path like a roadside snack
stop, serving up spiked lemonade, pies, gourmet burgers and hot dogs along with
rum drizzled milkshakes. You could snap
a photo in front of iconic American landscapes and a team was on hand to dish
out road trip itineraries.
The first delivery had primary, nautical colors like red,
yellow, khaki, navy and white. As “spring”
is still pretty chilly when it hits the stores, there were cotton peacoats and
boots. For the second delivery, the color
palette was denim-focused. The collection had a lot of blue shades with printed
florals and stripes. It was a dressed up
denim, with dresses and statement necklaces to upgrade the look.
Things warmed up in the third delivery. Brighter colors like coral popped into tropical
florals and t-shirt dresses. Sandals and
sneakers were paired with fun, light rompers.
It was a treat to make my own trail mix, I think I have to
try that at my next brunch. I remember
doing a lot of road trips as a child. They
were never this stylish or this tasty.
My family might have actually made it to Disney World if they had!
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