The iconic Doc Martens boot brand celebrated the “Spirit
of ‘69” last night on the Lower East Side.
In its latest campaign, British rapper Mike Skinner and photographer
Gavin Watson have evoked the rebellious spirit, music and skinhead culture of
1960’s that made the brand the punk fashion icon it is today. Dr. Marten’s also collaborated with brands
like Trojan
Records, Alpha
Jackets, Brutus Shirts and Edwin Jeans that
they felt also contributed to the culture of that time.
While Dr.
Martens was traditionally made in the U.K. did you know there really was a “Doc”? Dr. Klaus
Maertens was a German inventor who originally created the label’s
signature air sole to relieve the pain of his own injured foot. The original work boots were worn by
policemen and postmen. Certain styles are still being made in the original
Cobbs Lane factory in England where they started in 1901.
The party was
held at the three floor nightclub at The Delancey. The palm tree filled rooftop and faux-grungy
basement floors make it one of the clubs where you can still enjoy a variety
punk, rock and reggae on the Lower East Side of NYC. This was a fitting location for guests to
dance to their choice of music and throw back a Red Stripe beer or Sailor
Jerry.
New York was
once a great place for rock n’ roll.
Based on the number of guests last night, there was no shortage of fans
for the genre. Rockers need to pull on
their boots and stomp their way back to New York. Win your own pair of Dr. Marten's by showing your style here.
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