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Sunday, February 19, 2012

Socialyte Tastemakers Suite

I just wanted to give thanks and a shout-out to the team behind Socialyte.Co's Blogger lounge last Sunday.  In the rush of New York Fashion Week, running up and downtown, staying up all night to upload photos, etc. a fashion blogger can get wiped out.  

Socialyte.Co is an organization that aims to bring brands and bloggers together.  Brands know what tremendous influence bloggers have when it comes to fashion and shopping.  Bloggers collaborating with brands on product design or advertising campaigns is mutually beneficial.  Thus, the Tastemaker's Suite was born.  

Tired bloggers were invited to sip cocktails from Don Q, or re-hydrate with Body Armor vitamin water.  Snacks for the famished were provided.  The stylists from Arrojo Studio were on hand to glamorize those of us who were disheveled from runway hopping, along with makeup artists from Ulta.   I used DDF skincare eye cream to prop up the bags under my eyes.

Fun spring shoes were on hand from Chinese Laundry, ranging from metallic flats to floral printed platforms. One of my favorites, Rebecca Minkoff mini-macs were decorated with printed scarves. She just came off a fantastic Fall 2012 show at Lincoln Center. To accessorize, lovely trinkets from Bauble Bar and Seal Watches were there to dress up outfits. 

Bloggers work hard at fashion week, and we're very appreciative when people notice :). 

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