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Monday, April 11, 2011

Eco-Chic Lavuk Fall 2011 by Natasha Gindin

Presented at the ACE Gallery as part of Concept LA Fashion Week. theLAVUK Fall 2011 Collection by designer Natasha Gindin was received by an enthusiastic packed house.

Born in the former Yugoslavia and growing up in cities all over the world, Natasha Gindin brings the diversity of her upbringing to her designs.  Calling her LAVUK Fall 2011 Collection “Infinity”, she attempts to capture the present and move into the future at the same time.  Classic sportswear silhouettes were transformed into a line that is about being contemporary and easy to wear, while still making a fashion statement.

The color story is based on shades of grey with a reddish-orange and purple mixing in as full garments or as accents.  With silhouettes that are a bit deco inspired in their sharpness of line and the exploration of lines extending out into “Infinity”, the collection expresses a modernity that is futuristic and a bit reminiscent of 1960’s Pierre Cardin.  Some of the highlights of the collection are modern coats with contrast details and detailed seaming, dresses and tops with cut-outs that reveal contrast fabric beneath, a modern take on the shirt dress, and tops that play with cowl drapes.

The LAVUK line is created using eco-friendly sustainable fabrics and is made sweatshop-free locally in Los Angeles.  Additionally, a tree is planted through American Forests as part of the California Wildfire Releaf Program for every garment purchased.

Fashion with a conscience.  Becoming more of a concern to LA designers, LAVUK is one of the leaders of this movement like fellow designer Averi Bell of Chemline.  We can only hope that more will follow.
Video by Omri Escalante.  Story by Mdivani Monroe of Ladies Who Lunch Travel

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