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The evening was hosted by Twilight's Nikki Reed. She wore a jewel-studded Isabel Lu dress, coordinated by both a black and a white New Gents watch. Other guests included Chris Brown, Susan Sarandon and model Jessica White.
The watch collection itself was sleek and affordable. The overall design consisted of a matte band in solid colors, and a a coordinated irridescent or metallic face. Some styles had numbers, some did not. The size of the face was enlarged. They had a sophisticated look. The color palette was perfect for cosmopolitan wardrobes. While female guests were fighting to grab one, the guys really liked them. It's really a timepiece that appeals to all. The average price was $65 USD.
Photos by Mariana Leung and Dimitrios Kambouris
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