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Friday, September 11, 2009

NY Fashion Week: BCBG Max Azria

You can always tell there is a warm front coming from the West Coast. California-based BCBG by Max Azria showed their Spring 2010 collection on the runway Thursday morning at Bryant Park. The show consisted of very pretty, flirty dresses in bright prints and bright colors reminiscent of the 1980’s. Shirring, ruffles and banded details added interest to body conscious (though mostly flattering!) silhouettes. Some of the banded styles had hints of Max Azria’s sister label, Herve Leger. Think Leger Lite (no bi-lingual pun intended).

For the red carpet diva who likes to use her purse as a prop? The models sauntered down the runway with shiny metallic clutches. The shapes were retro to the 1940’s-1960’s, delicate minaudieres, and a few clamshells (just big enough for lipstick, phone and car keys). Each bag was embellished with a long dark tassel, perfect for wrapping around the wrist and flicking dramatically to make a point.

Can’t wait until 2010 to shop these looks? BCBG can cater to the eager. Their website offered two of their runway looks for sale immediately after the show.

Spotted in the front row: Amerie, Anna Wintour, Amanda Bynes, Nina Garcia.

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