The overall presentation format was highly effective. Emerging designers take note. The venue was not big compared to other fashion week locations. Rock band equipment was places throughout to add some ambience. Models posed on either side of the columns and rotated throughout the duration to strut down the center aisle like a runway. This created multiple photo opportunities for any guest. This also worked for a collection of fewer looks than your standard catwalk show. I loved that the models injected their own personality into their turn on the runway.
Since the collection rotated through over and over again, it allowed for more guests to see the presentation whenever they arrived. The presentation felt intimate in that space and the models relaxed attitude helped that as well.
The Robert James collection is a great label to follow for gents looking for a good wardrobe of fashion forward classics to live by.