Tuesday, May 12, 2015
New York has finally hit beach weather. Brazilian brand Havaianas got summer style fans ready to hit the sand. While the Dream Hotel in NYC's Meatpacking District is a long way from the ocean, hidden on their second floor is a tiny pool and beach club, with sand, cabanas and fresh coconuts to fulfill all of your needs.
Every chic destination I have found ventured near a beach has stocked the gigantic range of these colorful flip flop shoes. South Beach, the Hamptons, Santa Monica, Venice Beach... They make them in every color, print, metallic finish or texture imaginable. You can upgrade them with jewels, you'll find your favorite pop culture icons on them, children and men all have an endless selection to choose from as well.
I challenged a PR rep to actually name how many actual styles were offered if she could. She admitted that it was somewhere around 400-600 styles, but beyond that, she was embarrassed to say she couldn't pin down. The company produces so many looks on a constant basis, that it was impossible to keep track.
My fellow New Yorkers and I were treated to pedicures to coordinate with a pair of summer-ready Havaianas. It was fun watching a bunch of wound up writers awkwardly learn to relax into the beach mentality. As you can see, people could not let go of their laptops and phones, even for a moment.
The appeal of Havaianas over other companies making flip flops is their sense of fun and Brazilian pride. They proudly manufacture in their own country with a commitment to sustainability. They are major supporters of several organizations like the Ecological Institute and Conservation International.
I love how Havaianas has turned casual beach footwear into a fashion statement for all tastes. They even have a bridal collection for those walking down the aisle in the sand. Thank you Havaianas for being the first brand to give me a taste of summer this year!