New York City is getting ready for yet another snow storm this weekend. Aritzia presented their summer 2015 fashion preview to help us think of warmer times. This Canadian fashion retailer has been slowly building its share stateside with affordable clothing that fits work and play.
For summer, it was all about layers. Aritzia is based in Western Canada so their climate is generally mild. Breezy cotton separates in a summer palette of light colors were paired with printed or woven native patterns as cover ups. Fabrics were soft and the dresses had pretty pastels.
Besides their internal brands, Aritzia also sells Canadian brand Mackage for its luxury outerwear online and denim brands Citizens of Humanity and J. Brand.
One collection I love is their upscale leather handbags under the label Auxiliary. They had pebbled leather basics like a drawstring backpack and over sized tote. The more structured Bega style emulated the facets of a cut jewel.
To perk up the summer theme on a frigid morning, the showroom was dressed with palm leaves. NYC’s People’s Pops had a great guy offering up flavors of shaved ice to guests. I would have loved to partake but I still felt the chill from outdoors.
If you are not familiar with Aritzia yet, it’s time you were acquainted.