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Wednesday, January 21, 2015

Thalia Sodi & Macy's Collaboration Launch

Latin Pop superstar Thalia Sodi launched her sizzling fashion collaboration with Macy’s last night at New York’s Gold Bar. It was an intimate runway show featuring affordable outfits, jewelry and shoes that fit with the diva’s brand.

I don’t think it would be a surprise to say there were a lot of animal prints and bright colors. For the women who like to go dancing at night, there were plenty of tight short dresses and skirts. Cute cropped faux leather jackets were offered in gold, black and red. Flowing camisoles were paired with leopard print leggings.

As body conscious as this collection was, there were certainly pieces that were suitable for bodies of all types. A shoulder baring dress had a more relaxed fit on top but a mini skirt length at the bottom. A bright print dress had a twist front detail under the bust that showed off curvy hips but the shirring and fabric pattern could obscure the belly.

Fans around the world will love the pricing. I think the most expensive jacket or dress did not go over $100. The same pricing applied to the party-worthy shoes. The jewelry, piles of bangles, statement earrings and necklaces were all under $50.

The president of Macy’s announced that this collection has been Macy’s biggest fashion launch. Choosing a Hispanic superstar as their collaborator shows the influence of the Latina market in both style and sales. This fashion show was live streamed on Facebook; another first for Macy’s. The funny angle on the photos is due to me balancing myself between the two video cameras.

Unlike most major fashion shows, all the looks from last night’s show are available to buy right now (instant gratification!) If you’re on a budget and want to flaunt Thalia Sodi for Macy’s for the upcoming fashion weeks, you totally can. 
photos by Mariana Leung

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