Wildfox Couture Swimwear brings out the rebel in all of
us. The West Coast label was known for its
vintage graphic aesthetic and sense of humor.
The swimwear show at Mercedes Benz Fashion Week Swim was presented in
the same spirit.
A massive storm had hit the Raleigh Hotel grounds right
before the runway rehearsal. It left the
plastic covered catwalk wet and slippery, even from inside the tent. Models attempting to rehearse in heels
quickly (painfully) met the floor head-on.
There were several themes running through the Wildfox 2015
collection. There were the
wildflowers. This included sweet bikinis
in pastels and ruffles. Solid pastels or
floral printed suits would be paired with ladies in flower crowns. There was a literal flower bikini on the runway, clearly not meant for the pool.
There was a sporty, athletic group that had rash guard tops,
scuba and mesh styling. The graphic art
group was a lot of fun. Swimwear
graphics were inspired by comic-books, pop culture and superheroes mingled with
suits that had suggestive text printed across provocative areas of the
body. Silly prints of hamburgers and
wildly colored leopard prints were a lot of fun.
The models of the Wildfox Couture shows always look like
they are having a GREAT time. They
sashayed to a soundtrack of my favorite dance tracks of the 1990’s.
Oh the memories…
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