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Sunday, July 20, 2014

MIAMI FASHION WEEK: Mara Hoffman Swimwear 2015

mara hoffman swim 2015
parrot print

Mara Hoffman swimwear at Mercedes-Benz Fashion Week Swim is one of the most anticipated shows every season in Miami.

Her collection this summer took its muse from the designer’s recent trip to Guatemala.  She was inspired by the textiles, culture and landscape of the country.  The brightly colored prints reflect the motifs seen in the garments of the native people.  Graphically detailed tigers and parrots were featured across swimsuits and rash guards of my favorite pieces. 

Mara Hoffman IS the embodiment of her brand.  The free flowing hair and models strolling the runway in loose dresses and caftans could be her relatives.  Strategic cut-outs and high-waisted bikini bottoms were sexy and flattering.  She blocked photographers from shooting her rehearsal because she wanted to ensure that everyone looked perfect. 

Nick Irwin of TIGI haircare referenced the South American landscape was referenced with green palm fronds woven into their hair by.  The big cord jewelry worn by the models was made by Orly Genger by Jaclyn Mayer.  They were an updated variation of the arts and crafts found in the country.

Mara Hoffman embodies the easy chic of her collection. She seamlessly blends into the catwalk with her models.

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