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Tuesday, December 3, 2013

#Unselfie Style - #GivingTuesday

It’s the morning after  Cyber-Monday.  I thought I would take a break from the holiday shopping and gift guide planning to focus on giving.  The #Unselfie and #GivingTuesday campaign is a social media initiative most active on Instagram to take away from your own narcissism and instead raise awareness of a cause that is important to you.  The point is to post a photo with information on your cause instead while obscuring your own face.

The project was launched with the 92nd Street Y, Mashable, the United Nations Foundation and over 2,000 partners, big and small, across America.  Do you have a charity that you regularly donate to?  What about an organization that you volunteer for?  This is the perfect opportunity to give them a shout-out.

I can’t say I am particularly loyal to one specific cause.  I have volunteered my time over the years for DIFFA, Fashion Fights Cancer and many seasons with the CanadianCancer Society.  I am happy to give blog space to promote pretty much any good cause one of my fashion industry peeps are passionate about.

The general public has an image of the fashion industry as a vain and shallow community, but in my 20 years in it, I have found it to be the exact opposite.  I can’t name any prominent fashion brand or designer who doesn't devote a good percentage of time and resources to a great cause. 

To name a few:

Cynthia Rowley and Lauren Bush have worked together for F.E.E.D.

Betsey Johnson is a huge advocate for Breast Cancer Awarness with programs for Fashion Targets Breast Cancer, Iris Cantor Center, Pink Ribbon products, etc.

Donna Karan founded the Urban Zen Organization to provide comfort and wellness where the health care industry fails, but also to preserve and support diverse cultures.

Josie Natori was in her native Philippines right after Typhoon Haiyan hit.  She rallied a large number of fashion brands to donate aid to the country and has channeled visitors to her site to organizations that provide the most help to the victims of the tragedy.

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