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Friday, July 26, 2013

BCBGeneration Swim from South Beach

Young, sport and strong, these are the target women for BCBG Max Azria's swimwear collection for junior label BCBGeneration.  Their runway presentation at the SLS Hotel in South Beach was a mix of wearable, realistic swimsuits for ladies with active lifestyles.  Higher-cut bottoms, tank suits with graphic text prints or geometric patterns were fun for the beach.  

Keeping the design philosophy, Max Azria's daughter Joyce Azria was the creative director behind this label.  Perhaps this is why these suits were (slightly) more modest and the shoes more realistic for the poolside than some of its sassier competitors at the Raleigh Hotel.  As with the previous year, I found that the models also had more realistic bodies than the uber-tanned Amazons of other shows as well, but certainly looked as good as any catwalk you could wish for.  Here's to not falling out or falling down next time you take a dip...

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