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Thursday, June 27, 2013

Happy Birthday Vera Wang!

It’s the 63rd birthday of fashion icon VeraWang.  Guest writer Spencer Blohm writes a tribute about the designer and what makes her the global star she is today:

                Vera Wang was born in New York City on June 27, 1949 to successful Chinese immigrants. During her childhood she developed a passion for figure skating and attempted to make the Olympic team during her teen years. After missing her chance to pursue her love of skating professionally, she took up another love of hers - fashion - and never looked back, and after graduating from Sarah Lawrence College in 1971 she took a job as a sittings assistant at Vogue.

                Vera’s knowledge and ambition served her well at Vogue and within a year she was the magazine’s youngest senior fashion editor ever. She remained at this post for 15 years,  working alongside some of the greatest models, designers, and photographers of our time. However, when she was passed over for the editor-in-chief position, she decided to leave Vogue for Ralph Lauren, where she spent two years as design director.

Vera’s true calling, however, was discovered while planning her 1989 wedding, when she noticed a gap between what she wanted her wedding dress to be and what was being sold. So, in 1990 she opened a bridal boutique in Manhattan and began selling a carefully selected collection of high-end wedding gowns.

                After her a few years of learning what it is a modern bride wanted in her wedding gown, and realizing that there was an unexploited market for sophisticated wedding dresses, Vera decided to try her hand at designing her own line. Sales of her collections took off immediately, attracting a number of celebrity fans who helped spread her brand to the masses, and she followed up with a made-to-order gown collection for her high profile clients. In 2000 she debuted her first ready-to-wear collection at New York Fashion Week and gained an even larger client base.

                Since the turn of the century Vera’s business has expanded into fragrances, housewares, footwear, handbags, fine jewelry, and even a mattress for Serta. Never one to slow down, she now has three other lines in addition to her bridal and ready-to-wear collections; Lavender Line, Simply Vera for Kohl’s, and WHITE for David’s Bridal.

What started as a small bridal boutique has now become a $1 billion fashion empire that represents the finest of American style and sophistication. So celebrate this American fashion icon’s 64th birthday by slipping into one of her dresses (you can find one somewhere, no matter your budget) spritzing yourself with some of her perfume, eating off her china, and then end the night by slipping into your Vera Wang sheets on your Vera Wang mattress! Check out the interview she did with Reserve Channel:

About the Author: Spencer Blohm is an entertainment and lifestyle blogger for Direct2TV.com. He enjoys the freedom to write about the topics he enjoys, from trends and classic approaches to style to profiles of prominent and little-known fashion designers alike.

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