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Thursday, May 26, 2011

Milla Jovovich - New Face of Jacob & Co.


Living bi-coastally has its pluses and minuses.  It definitely gives one access to a wide variety of events and experiences and the more laid-back CA lifestyle can compliment the non-stop pace of NY.  However, one disadvantage is that you can’t be in both places at once and you will obviously miss out on some things on both coasts.  This of course drives me completely mental!  As a child I never even wanted to take naps as I was afraid that I might miss something.  That mindset has not changed in me and I am able to meet some pretty awesome talent on both coasts!
On my last stay in New York, I was fortunate to spend some time with the people at Jacob & Co. on 57th street (look out for the video segment due out shortly).  I learned a lot about the venerable company and was seriously impressed with the artistry of their jewelry and watch creations.  After 25 years of designing for a private clientèle and the launch of their flagship store in New York in  2004, Jacob & Co. has become synonymous with luxury watches and exquisite jewelry.  A favorite of leaders in the entertainment and sports industries, you are probably most familiar with Jacob & Co. due to its pieces being worn on the red carpet by the worlds biggest celebrities.

Finding the right “face’ for a brand can be difficult, especially when dealing with such an iconic company as Jacob & Co.  So when the announcement came that Milla Jovovich would be the new face of Jacob & Co.., I had to ponder whether this was a good match.  My conclusion: Yes!  Ms. Jovovitch is an internationally famous actress and model whose image and personality are perfect for the company.  “Milla Jovovich is a powerful, intelligent, worldly, sophisticated and sexy, playful woman.  That is the talent that she brought to this photo shoot and what makes her synonymous with our brand, she is the “Jacob girl” we have been searching for to represent our brand globally.”, stated Jacob Arabo, Designer of Jacob & Co.

The advertising campaign encompasses eight different themes and looks stylized to feature Jacob & Co.’s red carpet diamond jewels, fashion diamond jewelry and watches.  Shot at the Sowden House, a lavish Los Angeles private residence, the campaign uses in-door and outdoor shots to capture the luxury lifestyle traits that are representative of the brand.  Scheduled to drop in Summer 2011, the campaign will be featured in the upcoming months in all major international markets.
In the meantime, Milla Jovovich has already put her beauty and talents to work for Jacob & Co.  Attending the “La Conquete” premiere during the Cannes Film Festival, Ms. Jovovich donned pieces from the Jacob & Co. Red Carpet Collection.  The collection consists of one-of-a-kind pieces carefully crafted and designed to accentuate valuable and rare gem stones, hand selected by Jacob Arabo himself.
Ms. Jovovich wore sun colored earrings with two canary cushion cut diamonds, total weight of over 27 carats, set in pavé white round brilliants topped with white emerald cut diamonds mounted from a pavé set French hook.  Complimenting the look, she also wore a one-of-a-kind cocktail ring made up of a 30 carat internally flaless, D color diamond sit in a vintage inspired design, adorned in round white brilliant cuts.  And finally to make sure that she was on time, Ms. Jovovich sported a Jacob & Co., signature Five Time Zone, World is Yours Watch.  The gorgeous timepiece is all pavé diamonds featuring natural fancy yellow and white diamonds with a total carat weight of 37.75 carats.
From the sneak peeks at the ad campaign to Ms. Jovovich’s appearance on the Cannes Red Carpet, this appears to be a match made in heaven.  For as Jacob & Co. and Milla Jovovich prove, not only are diamonds a girls best friend, but sometimes a girl can be a best friend to diamonds!
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