The Coachelle Music Festival was originally launched in 1993 to celebrate alternative, indie and electronic music in the Empire Polo fields of Indio, California. The inaugural lineup include Pearl Jam, Morissey and Beck. In 2011, the lineup included everyone from Duran Duran, to Kanye West, PJ Harvey to Cee Lo Green.
What is more notable, is that the festival has become increasingly famous for its fashion influence. Big brands and stylish celebs are flocking to the event. Big brands like Diesel, Mulberry, Armani Exchange and Philip Lim all threw parties to draw the chic set. Starlets Nicole Richie, Katy Perry, Alexa Chung and Rihanna are only a few of the ladies seen lounging in desert designer looks.