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Sunday, January 16, 2011

Gareth Pugh's Haunting Fashion Video for Pitti Immagine

Gareth Pugh is one of my favorite edgy fashion designers.  He presented in Italy for the the first time at Pitti Immagine #79 by showing a haunting fashion film he created with Ruth Hogben.

The images draw from religious iconography and Florentine opulence, and the film was projected onto the ceiling of a 14th century church.  The music was a spooky mix of deep piano horror riffs, searing violin, or  epic religious themes.   The clothes ranged from body-conscious and erotic, to flowing, avant-garde silhouettes.  Oversized feathers were involved, though I'm not sure if they were more accessory or prop.

Here are some stills from the film above, you can watch the full video here at showstudio.com .
Images from Gareth Pugh 2011

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