Fashion feeds the world...At least some designers try to. Cynthia Rowley and Lauren Bush hosted the opening of their FEED pop-up shop last Thursday in the back of Ms. Rowley's Soho boutique. The shop sells products like eco-friendly bags, pouches and clothing to benefit FEED Projects.
The FEED Project's mission is to feed and reach hungry children around the world through the sales of their collection. The line uses fair labour practices and uses organic cotton and burlap when possible.
The designer and colleagues were on hand to sip champagne and answer questions. Her Fall 2010 collection looked chic accessorized with the FEED totes. My personal favorite was the Jack o-Lantern tote made in collaboration with Unicef. It was a nice Halloween update to the change-boxes I carried around trick-or-treating in my childhood. It is available on HSN and in the boutique.
The pop-up shop is available at 376 Bleecker Street in NYC until October 21st. The FEED merchandise is available online and at Whole Foods indefinitely.